Pitusa means “funny little girl” in Spanish, and was established with the goal of providing high quality, comfortable and affordable beachwear to women across the world. Their focus is to continuously create clothing that empowers women to feel confident in their own skin while offering a light hearted aesthetic, transitioning from beach to street. The brand’s garments are made from the finest Peruvian cottons, using a vibrant colour palette and their signature Inca trim. Pitusa employs women owned ateliers, based in Peru, who have been working with cottons for generations. The cotton is hand picked, woven and dyed under ethical and fair trade working conditions.