Teaming up with a group of talented industry textile and print designers, Uzma Bozai’s namesake brand was born, with collections that harmoniously balanced the boho luxe aesthetic with a refined edge; one which upholds traditional art by bringing it into the contemporary landscape. The line began with studies of intricate, high-skilled, traditional Indian embroidery, and the mix of contemporary fabrics with ancient textiles. The brand infuses inspirations from the East to the West, traditional craftsmanship and contemporary design, to make relaxed, tailored collections from the sartorially creative women, one who is assertive in her aspirations, nomadic in her lifestyle and tasteful in her ever-exceptional styling.