Inspirational Women's Wednesday: Rudá Rings

- Meet Janice Perez -

There are many women who work with Ethical Collection London that have helped to create our amazing brand. In honour of these women, we are dedicating one day a week, Wednesday, to introduce them and celebrate their achievements. We sent each of the women seven questions to answer about their businesses, inspiration and life. This week, we would love to introduce you to the wonderful Janice Perez of Rudá Rings.


A true artisan process: Designer Janice Perez hand produces her unique rings in the small studio of her flat in Belo Horizonte, Brazil. The rings are made of Brazilian hardwood, which is obtained from demolished buildings or noble discarded furniture. The gems are inlaid before the ring is carved. There is no stoning, which enhances the natural colours and shapes of the gems, sourced ethically from 35 countries.


Janice Perez of Rudá Rings

(Founder, Janice Perez)


What inspired you to join/start your Ethical business?
I believe that a better world is only possible if we think collectively. I always loved the beautiful things, but it bothered me the waste of natural resources, which are limited. Nature takes a long time to produce the materials we use in everyday life, we need to preserve them if we want a better and fairer world.


What did you do before joining / starting the business?
Since adolescence, I have created fashion pieces. I started making shoes, which I sold to the nearby. The hobby became a profession and I became a shoe designer, going through some of the biggest brands in Brazil between the 1980s and 1990s.
In 2000, I went in search of new challenges, stimulated by the need for an activity that combines aesthetic and ethical values. I worked with fashion consulting and, after a deep research on sustainable alternatives, I started to sculpt the Rudá rings in 2007.


What are the 2 points (or more!) That makes your brand sustainable/ethical?
- The noble woods that I use are reused old furniture and demolished real estate. Thus, they combine sophistication and preservation of nature.
- Stones are used in their natural state, and do not go through the process of stoning, which can be very polluting. Another issue is that I only use stones from regions that are not in conflict.


What do you love the most about your job?
The exclusivity of the work enchants me, it requires a constant process of creation and demands attention to the details of each piece. Knowing that I am making a jewel that contributes to a better and fairer world is also very stimulating.


How do you balance work / home life?
I believe that having an ethical attitude does not allow for differentiation. The same values ​​that move me at work, move me at home, what I choose to eat and wear, in my child's education. Creation demands an environment of harmony. For me, it is only possible to maintain an intense work that respects the environment if I take time to be with my family, to get in touch with nature and with the people around me.


What achievements are you most proud of in business and or life?!
I am very proud to have been part of the LFW green arm Estethica and to see my work welcomed by the world - as in the book New Rings, which brings together innovative rings from around the world and in which I am the only Brazilian designer. The growth of ethical / sustainable fashion points to the awareness that we need to respect the world around us, people and natural resources.


Who do you admire and why?
I have always been interested in the work of architects. In Brazil, Oscar Niemeyer is a reference, because of its surprising lines. The curves of Zaha Hadid also excite me.
Brazilian designer Marcelo Rosembaum is another person I admire. Well recognized here, he has altered his entire line of work and is investing in transformative projects that invest in respect for nature and people.



Shop our Rudà Rings here!


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