Fashion Revolution Week


Here at Ethical Collection, we are incredibly excited for Fashion Revolution Week! 

“What’s that?” - Here is the low down.

Fashion Revolution Week is an organisation close to our heart. They are championing sustainable change for the fashion industry and one of the ways they do this is by creating a whole week dedicated to this topic.

‘Fashion Revolution Week’ runs from 23rd to 29th April and you can find all of the events taking place throughout the week by visiting and

We have also compiled a little guide to show you how you can get involved.


The Fashion Revolution Organisation is a group people from all around the world who make the fashion industry as ethical and sustainable as humanly possible. These people include designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. 



This year marks the 5th anniversary of the Rana Plaza factory collapse, which killed 1,138 people and injured many more in 2013, The Fashion Revolution Org believes in a fashion industry that values people, the environment, creativity and profit in equal measure, encouraging millions of people to ask brands #whomademyclothes and demand greater transparency in the fashion supply chain!

How to get involved:

There are many ways you can be a Fashion Revolutionary just by using your voice and your power to make positive change.
We completely support The Fashion Revolution Org and we also encourage everyone to get involved as the saying goes “every little helps” we have listed a few ideas to get you started!


#whomademyclothes is the hashtag started by The Fashion Revolution Org team to encourage the public to ask fashion brands if they knew who made their clothes! The hashtag became hugely successful and forces brands to take ownership and to treat the people making the clothes fairly and with the utmost respect!

#haulternative Is another hashtag started by The Fashion Revolution Org team - by avoiding buying new clothes, instead take the #haulternative challenge by buying vintage or secondhand clothes, not only does it help to refresh your wardrobe you can also find a few bargains and one off pieces that no one else has! Head to Notting Hill, Brick Lane and Camden for some amazing Vintage and secondhand shops - some of our favourite’s include Rokit, Beyond Retro, Collectif and Absolute Vintage!


 Help spread the word!
Share The Fashion Revolution 2018 key campaign assets and messages by using your Facebook/Twitter cover images to support the movement and raise awareness with fashion facts & quotes.

Write a letter to a brand:
Write a letter to a brand and ask #whomademyclothes share on social media, tagging the brand and @fash_rev. Take these few simple steps to make a difference!


Event Highlight:

Saturday 28th April at The London Museum of Brands, Packaging and Advertising where there will be a showcase of the very best in sustainable fashion.

For more ideas and to download all assets to help you achieve the above just visit:




Photoshoot credits

Photographer – Alastair Strong
Insta: @alastairstrong

Creative Direction and Production – Alice Wilby and Khandiz Joni @ Novel Beings
Insta: @alicewilby @khandiz @novel_beings
Twitter: @alicewilby @khandizmukup @NovelBeings

Styling & Creative Production – Matthew Needham
Insta: @mpfneedham

Styling Assistant – Rosie Harris
Insta: @rosiedharris

Make-Up – Melanie Christou
Insta @melaniechristoumua

Hair – Betty Bee
Insta: @bettybeehair

Shot at Sunbeam Studios
Insta @sunbeamstudios
Twitter: @sunbeamstudios

Retouched by The Laundry Room
Instagram: @the_laundryroom
Twitter: @_thelaundryroom



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