Over the past 30 years, the sweatshirt has been a wardrobe staple. From Flashdance’s Jennifer Beals to Sporty Spice to today’s starlets, the sweatshirt has been inducted into fashion’s Hall of Fame and it definitely doesn’t appear to be going anywhere. Here at Ethical Collection we have our own version of your favourite sports luxe classic, but with a twist…

Ethical Collection has recently collaborated with Fine Cell Work to create our SWAG jumper. Fine Cell Work trained prisoners in paid, skilled needlework in order to foster hope, discipline and self-esteem. This mindful activity breeds their creativity into high-quality hand-crafted pieces. The process enables prisoners to actively contribute to society and gain skills which will help them reinsert on release.

Each letter of our SWAG jumper is hand-embroidered by prisoners and then sent to ex-prisoners to be hand-sewn onto 100% organic cotton sweatshirts. Each ex-inmate sews the date the sweatshirt was finished onto the bottom left corner of the jumper, and voilà the swag has been literally sewn onto your sweatshirt.

Shop the SWAG Jumper here!