Meet the Brand

Our Fine Cell Work Video credits for The Partner Even though autumn and winter are two vastly inspirational seasons, their downside comes with proportionally dipping degrees. Fortunately, we have found a story that is equal parts inspirational and heart- warming, a tale of second chances that will keep you company in those windy afternoons. Introducing an exciting new collaboration with...

Our Fine Cell Work

Video credits for The Partner

Even though autumn and winter are two vastly inspirational seasons, their downside comes with proportionally dipping degrees. Fortunately, we have found a story that is equal parts inspirational and heart- warming, a tale of second chances that will keep you company in those windy afternoons.

Introducing an exciting new collaboration with Fine Cell Work – a uniquely amazing charity, dedicated to aiding prisoners who strive tirelessly in turning luck around. Twenty-nine institutions from different counties in England, Scotland and Wales participate in the astonishing craftwork, bringing hope back into the lives of inmates. A total of over four-hundred detainees are trained in the skill of sewing and embroidering, with even a higher number under consideration each year. An uphill battle can be a beautiful lesson, which is why we want to carry it on board.

 

 

The Fine Cell organisation relies on volunteer work, effectively shifting the gears of production into prime quality goods. Proceeds from each purchase are paid directly to the person responsible for creating your items, therefore eliminating the need for a corporate middle man. Instead, kind donations pay for the supplies, visits and trainers, thereby taking no fair pay away from a prisoner. Wallets, bags and cushions are sewn each day with the sole purpose of bringing happiness into the world, and we believe this cause is worth all the support it can get. Second chances are important, yet most of us take them for granted. It’s time to give a precious opportunity to a person who needs it the most.

 

Fine Cell Cushions 

 A detainee spends an average of seventeen hours per day confined within their cell. That time holds a lot of potential, which is more often than not lost. By providing a learning, enriching and helpful experience, Fine Cell Work gives inmates a new path to follow, a journey of positivity and growth. Every signifier an inmate might carry with their title is wiped away with the love, care and passion that go into their crafts. This newfound optimism seeps through rewarding words:

"It’s enjoyable when a piece of work is finished as you know it will give pleasure to others,” says one prisoner.

"I hope the owners of my work will enjoy looking at it as much as I enjoyed doing it,” adds another.

Undoubtedly, the story behind each cushion, bag or purse, is authentic and personal. They hold a unique weight, which makes an owner proud to be a voice for change. Carry a new friendship in your pocket, or hug it on the sofa, use it for help with groceries or simply keep it as an everyday companion. You’re helping someone who deserves to be cared for back.

Keeping your home ethical is just as important to us as caring about fashion choices. 

 

Beijos Giovanna xxx

 

 

 

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