"The company [Ethical Collection], based in Notting Hill, works with socially responsible international brands that focus on ethical manufacturing processes to produce beautifully-crafted products. "I was looking for the perfect opportunity to promote artisans working ethically around the world," says founder Giovanna Eastwood.
"I wanted to give consumers access to the most beautiful products and to I've them a choice between fashion with a conscience and our usual fast fashion habits without." Eastwood searches for, and is approached by, exciting brands willing to change the fashion status quo.
"I spend time speaking with each designer to best understand their story so that I can communicate this to customers and provide the most enriching shopping experience possible," she explains. "It is so important to me that my customers understand the story and how much good they are doing with their thoughtful purchases."