Mara Hoffman began with inspiration from colours and patterns from her own travels around the world that later translated into memorable prints and patterns. Although the brand was not founded on the principles of sustainability, they later came to understand the impact the fashion industry has in the world. After analysing and learning about the aftereffects, the brand implemented sustainable practice into their own production. Headquartered in New York City with her close-knit team, Hoffman strongly believes in mindful and conscious practices regarding her designs and clothing production.
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